© 2019 Me

Ideology

A designer’s greatest skill is listening.

Inspire + bolster = Happy people

I put a lion's share of my trust in two groups: My team and the users of the products they design. I believe that through uplifting my team, and bolstering their skills, research and intuition--that the end result makes everyone happy. The end goal is always happy people.

Working from the “Why?”

We often know what we do on a daily basis, and we surely know how we do it… But unfortunately why we do it can often get lost and left out of the boardroom. The “why” is the most important ingredient in the recipe for success in product development and user centered design.

Sherlock it

Become Sherlock Holmes. Solve problems. Research and discovery are paramount. They are the foundation of empathy and provides us with insight into the business goals and user needs. Without this insight, we're just a boat at sea without sails. Big ideas come from having comprehension and data as a back bone. The key to bringing the big ideas to life, is to marry the needs of the user and the business needs, delivered by the intuition and skills of my team.

Big, bold, forward-thinking

How does this affect the brand today, and how could it evolve in the future as needs and objectives change? Thinking about only today, will inevitably only keep you in yesterday.

Forge alliances

Designers, and the like, should keep bedfellows in engineering, product management, research, sales, and support teams within the organization. Nothing beats working together, building together, and solving problems with the user in mind. Rome wasn't built in a day, and it certainly wasn't built by one person.

Fail, learn, iterate. Repeat.

Do you remember the “why”? How about the business goals and user needs? Challenge yourself. Ask yourself “why” multiple times. Never get so close to the canvas that it becomes too precious. I love to discover the good, bad, ugly, and really ugly. But this is only possible by rapid prototyping, listening, learning and iterating. I've always learned so much more from failures than successes.